EA WAVE | Photo credit Jebet @jebet_n

Everything millennials make is cool now. At least that’s the vibe you get from event curators who keep pandering to Nu Nairobi without really including millennials. There’s so many gigs in Nairobi that are sold to 21+ individuals, the 80s/90s kids, that merely pander to their sensibilities. Dropping a dope ass poster, fvcking amazing event description and a DJ from the EA Wave Collective doesn’t make your gig #NUNairobi, in fact it’s quite insulting. I don’t mean to take away the work that a lot of event producers are doing—by all means keep doing what you do, just don’t pretend you’re about supporting a movement when every single person you hire to perform was on the scene 7 years ago and still sounds the fvcking same.

If you say you support Nu Nairobi then do it wholeheartedly. Token appreciation from counter culture enthusiasts who don’t understand the collaborative effort behind the beauty that is Kenya’s cultural renaissance, is worse than ignoring it altogether. People that do this need to sit down and STFU.

We’re frustrated by your ‘festivals’ and ‘counter culture parties’ that are created by non-adherents to counter culture for the same. We’re tired of Baby boomers and Gen-x pop stars trying to forcefully insert themselves into a society that they don’t quite get. This is not to say that Nu Nairobi is limited to millennials, it’s just that if you don’t understand that it’s a culture of appreciation and self expression then maybe it’s just not for you and you should stop pretending it is.

My personal interpretation of Nu Nairobi is that it’s a collaborative effort by hundreds, if not thousands, of young people. It’s a movement that’s changing how music, fashion, photography and culture from Kenya is interpreted by the world. As music writer Camille Storm describes one collective of Nu Nairobi adherents, Pyro Nairo, “it’s a way of coming together to push art and help each other. It gives you a sense of not being alone in this scene. Everyone works together, chills together, shares resources and has fun while doing it.”

Such a beautiful group of producers, singers, stylists, rappers and fashion designers doesn’t have time for your half woke bvllshit. In fact, they don’t need it.


  • Al Catel / July 18, 2017

    On point. I actually agree with you on this. I used to frequently attend gigs 7 years ago and comparing it to the last gig I attended, I actually realised that particular gig wasn’t for me. The energy was different and there was this overwhelming sense of everyone being (or trying to be or look) a hipster, which is okay if it isn’t a self indulgence or too narcissistic.
    I guess the older one gets, the illusion of attempting to reclaim one’s youth grows stronger and maybe that’s why you’ll probably continue seeing such people in your Nu Nairobi gigs.