Daniel Dyer – Global Ambassador for Grant’s Whisky Roadtrips into Kenya Ahead of a Big Reveal

Nairobi Underground Daniel Dyer – Global Ambassador for Grant’s Whisky Roadtrips into Kenya Ahead of a Big Reveal

In life, some try to go it alone but at Grant’s, they prefer to make it together.

Mr. Daniel Dyer – the bold, daring and super cool Global Brand Ambassador of Grant’s Whisky is set to arrive in Kenya this Thursday, Nov 8th on a mission to unveil the new Grant’s Triple Wood—the world’s third largest blended scotch brand. He is arriving in a rather captivating manner, road tripping from neighboring Tanzania via Arusha to catch a glimpse of the border and share Grant’s Whisky moments with the locals.

Speaking on his maiden East African tour, Daniel Dyer who will be in Kenya till Monday Nov 12th 2018 said, “At Grants we are Bold, Unapologetic and Ambitious In everything that we do. Kenya has been a destination I have always wanted to come to.”

While in Nairobi, Daniel will go on an excursion of the city and host two high profile events; a bottle reveal of the Grant’s Triple Wood at a consumer event with and an intimate Trade Partners Appreciation Dinner. He will also facilitate a bartender deconstruction and tasting of Grants whiskies for the ever developing bartender community of Nairobi.

He goes on to add, “I am really looking forward to seeing what it has to offer, learning the culture, interacting with Kenyan whisky lovers and too sharing more about Grant’s new distinctive and refreshed bottle. I also look forward to sharing my experience and story of travelling the world as the newly appointed Grants Whisky Global Brand Ambassador. Kenya will be the first country in Africa where we will be revealing our new look bottle, now named Grants Triple Wood.”

Nairobi Underground Daniel Dyer – Global Ambassador for Grant’s Whisky Roadtrips into Kenya Ahead of a Big Reveal

His first visit to Kenya coincides with Grant’s recently announced global brand refresh which includes a striking new packaging with a renaming of its signature blend, a refined core range and a new direction for its communications campaign. Launched globally in July 2018, the newly named “Grant’s Triple Wood” is a new way of communicating the superiority of the liquid through its whisky making process which uses three distinct cask types for maturation, that ensures a smooth, rich and mellow taste.

To become the brand’s latest Global Ambassador, Daniel, and 5000 other applicants, entered the ‘Greatest Job Interview in the World’ – a global recruitment competition by Grant’s. The daring ambassador traveled the world in 10 days, putting his wealth of experience within the industry to the test. His travel echoes the legendary trip taken in 1909 by Charles Grant Gordon, the son in law of the founder of Grant’s Whisky, William Grant.Speaking on their remarkable growth and maturation Mr. Philip Gladman, William Grant & Sons Chief Marketing Officer notes: “While other blended whiskies are declining, Grant’s continues to go from strength to strength, leapfrogging others to become the world’s number three Scotch whisky.

As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate our Triple Wood maturation, the key to our exceptional taste, with a new global brand refresh.’’